Why is communication so hard?

Why is it that, what we mean to communicate, sometimes misses the mark?

The message is not believed, not understood, and maybe dismissed altogether? Even worse, what if your message causes someone harm, distress, or offense?

When people are bombarded with so much information, it essential we make sure that our communication gets the impact we intended. But that is hard. Why?

Well to answer this we need to go back to the core of what communication is all about in the first place.

With any communication, there is a difference between intentions and impact.

• The sender of the message has an intention

• This is sent through a message

• The message is received and has an impact

“Context is everything, context decides meaning”

The impact of our communication is judged by how that message is received on the other end; “Do people know, feel and do; what you wanted them to know, feel and do?” Do they share the understanding you have?

To be effective in your communication, it is vital that we have a rich understanding of the receiver’s perspective; your audience. Switch from thinking about your own intentions to creating a shared understanding.

Read my full blog as published by Poppulo